Category Archives: Marketing

Tai Chi at PRO Martial Arts

The primary instructors at PRO Martial Arts teach Tang Soo Do karate, but as the audience drawn to a martial arts school does not always desire to learn karate, other disciplines are offered.  At PRO Martial Arts in Cranberry Township, classes in Kickboxing, Krav Maga, and Tai Chi Chuan are also provided.

While the principal aim for teaching Tai Chi Chuan at PRO Martial Arts is to develop a lasting group of students desirous of progressing through the ranks of the Tai Chi curriculum, we are also interested in developing martial arts enthusiasts who like to try different arts simultaneously. That’s the beauty of the PRO Martial Arts program: karate-enthusiasts can go up the interaction ladder to Krav Maga, or up the meditation/flexibility ladder to Tai Chi, or up the extreme cardio ladder to Kickboxing.  Tai Chi enthusiasts would do well to include karate or kickboxing level cardio in their exercise programs, although the primary customer for Tai Chi is usually over the age of 50 and may not yet have enough conditioning or mobility to engage in a more heavily-cardio program.

Many Tai Chi students and masters feel that the Tai Chi forms are all you need for complete exercise…and in a sense, that is true.  But the Tai Chi forms can be extensive, and once all are learned, then together they can really ramp up the heart rate.  But reaching a level of cardio needed for health improvement and maintenance may take longer than if karate or kickboxing were also included, so a student should seriously consider the other arts has he/she looks into learning Tai Chi.


Marketing Tai Chi – Sex Sells?

On his website Tai Chi Master, Bruce Franzis asks his readership what it is that will move Tai Chi into the public consciousness like Yoga, Kung Fu and Karate in the past.  Certainly we’ve heard of it’s relaxation, arthritis and balance benefits…  but is Tai Chi firmly in the public consciousness as a life-extending art, or just as fringe medicine.

Franzis asks in “Tai Chi Tipping Point: Will Tai Chi Go Viral?” if it will take the weight of a Hollywood superstar to push Tai Chi into the limelight…and presumably students more readily to teacher’s doorsteps.  Tai Chi has somewhat been in the US public ken for the past 40 years, but has not risen to the levels of Yoga or Karate/Kung Fu.  This presence in the public’s mind has happened, he points out, with Jane Fonda promoting Yoga and separately with David Carradine promoting Kung Fu.  He does not mention Karate’s surfacing due to the Karate Kid franchise, but perhaps he does not need to.

The real question, though, is that beyond celebrity, what ideas in Tai Chi will benefit those who seek it?  Is it sexy?  Does it provide relaxation?  Can you get a cardio workout from it?  Can you train an army with it?  Will you prolong your life by doing it?  These of course can be applied to any endeavor, and with Tai Chi as any healthy activity the answer is “it depends on how you apply it.”  If you blend it with less smoking, a better diet, a kinder outlook and other types of exercise, then the answer will be that Tai Chi will probably benefit you.